Lush Haircare

Lush believes hair should be celebrated, cheered and revered. With this campaign we wanted to empower customers to be their hair’s biggest fan and supporter—from root to tip. Emphasizing the importance of scalp care, fresh ingredients and naked packaging to unleash your hair’s potential (while not taking a toll on the planet). Retro rookie card framing, bright colour-blocking and photography paired a sports-fan enthusiasm with the love for scalp-healthy hair.

Campaign creative spanned retail display featuring signage and video content appearing in over 250 stores across North America, an influencer mailer, and feature on the Lush website, app and emails.

Client Lush Cosmetics North America
Art Direction Angie Carlucci
Design Cate Hughes
Copywriter Andrea Zetino
Photography Nicole Bergman
Video Bryce Zimmerman
Producer Lauren Chan
Motion Graphics Ryan MacKeen
Set AD Support Sarah Bignell
Set & Prop Design Lyz Porteous

Assets mixed sports props and styling while showing off legendary Lush product—naked MVPs (like shampoo bars & co-washes), treatments, and styling products—that keep scalp health their #1.

Retail signage leaned into sports classics with a Lush twist (like a shampoo bar foam finger). Highlighting the brand’s expertise as the inventor of the shampoo bar—iconic!