Argus Brand Campaign

Argus is a Bermudian insurance company that prides itself on truly caring about the wellbeing of its customers and community. Their tagline (and ethos) is, ‘Our interest is you’. So we doubled down on that idea in this brand-building campaign. In it, we let people know that when you’re with Argus, you’re not just another client. You’re an individual, with your own needs and plans, and Argus provides the high-touch service and valuable programs you need. To match your needs, specifically.

To bring this to life we created a campaign that included TV, preroll, print, social, and display ads. Each piece of creative called out the fact that all of us are different, so our insurance should be as well. And Argus has you covered.

Art direction Angie Carlucci
Copywriting Karen King
Agency Colour
Video direction & production Burnt House Studios
Post-production Jason Agar

“Even when two people seem the same, they may have very different insurance needs.”

Print creative highlighted the variety of insurance types Argus provides, whether it be business or health focused.