Lush New Creations

Lush is continuously releasing new products and with the latest launch we needed to ensure they didn’t get lost in the mix. This launch highlighted the brand’s innovation within the bath and self-care space and we wanted to showcase the art of these new beauties through macro visuals, and sensory video.

Campaign creative spanned retail display featuring signage and video content appearing in over 250 stores across North America, social media content, and a feature on the Lush website.

Client Lush Cosmetics North America
Art Direction Angie Carlucci
Copywriter Natasha Dennis
Video Director Gavin Hartigan
Producer Stephanie Co
Production Assistant Brigitte May
Photography Willie Leake

Satisfying video highlighted the colours, textures and formulas of the latest Lush innovations.