When you think TUMS you think food — food that makes your insides say, ‘uh oh’. So with TUMS already firmly rooted in food we continued the conversation to focus on fast. TUMSFast. Because when heartburn hits, seconds count.
‘TUMSFast’ was extended across social, preroll, interactive digital ads, and in-store POS to deliver our fast messaging in fun ways.
Art direction/design Angie Carlucci
ACD/Copywriting Karen King
Producer Jason Agar
Video/animation Jennie Ziemianin, Zak Tatham