‘TUMSFast’ Campaign

When you think TUMS you think food — food that makes your insides say, ‘uh oh’. So with TUMS already firmly rooted in food we continued the conversation to focus on fast. TUMSFast. Because when heartburn hits, seconds count.

‘TUMSFast’ was extended across social, preroll, interactive digital ads, and in-store POS to deliver our fast messaging in fun ways.

We created a series of videos for social and preroll that challenged people to think TUMSFast. Hilarity ensued.

Quirky social content played off of all things fast, food, and fun — like warming up in 30 minutes or less in pizza sheets. Who wouldn’t want that?

Interactive display ads allowed folks to play with super swift food — and smash it to bits with a TUMS bottle.

Colourful, speedy characters were created and rolled out across a number of assets to show just how fast TUMS can be.