Canada Learning Code Explainer Video

A lot of people don’t realize just how much technology impacts their personal and professional lives. They also don’t realize how important technical literacy has become — and how much more important that skillset will be in the future. That’s where Canada Learning Code comes in.

They started with an ambitious goal: to deliver 10 million ‘tech education experiences’ to Canadians. And they needed an engaging explainer video that would inspire and educate, and even more importantly, serve as a rallying cry.

I co-concepted the video, as well as storyboarded and illustrated it. I’m so happy to have an opportunity to work with Canada Learning Code and to help them do more of a really great thing.

Art direction/Illustration Angie Carlucci
Copywriter Karen King
Producer/Lead Animator Jason Agar
Animation Garus Booth, Zack Tatham
Sound Aaron Gaistman
Agency Colour

“Code isn’t just words and numbers on a screen. It’s anything you can imagine — if you know how to create it”

MELISSA SARIFFODEEN, CLC Co-Founder & CEO