Wrangler Western 70th Campaign

To mark the 70th anniversary of Wrangler’s Western line, we created a digital campaign that celebrated ‘the cowboy code’ — a hat tip to their iconic hardworking jeans that stand for integrity, authenticity, and hard work; the physical embodiment of the cowboy way.

Art direction/design Angie Carlucci
Copywriting Karen King
Agency Colour

A mix of archival Wrangler ads and photos of modern cowboys, including Canada’s own Carey Price, brought the story of ‘the cowboy code’ to life.