Hankook Tire Canada Campaign

Hankook researches, implements, and invents innovative tire technology to give you the reliability you need to face Canadian roads, no matter what they throw at you.

We wanted to create an ownable look for their latest brand campaign that differentiated them from their competitors and highlighted the advanced tech that is in every Hankook Tire.

This look was rolled out across print, OOH, and digital display ads.

Creative highlighted the future-forward tech innovations in each tire while also clearly calling out how it would benefit the driver.