Hankook Tire Canada Campaign
Hankook researches, implements, and invents innovative tire technology to give you the reliability you need to face Canadian roads, no matter what they throw at you.
We wanted to create an ownable look for their latest brand campaign that differentiated them from their competitors and highlighted the advanced tech that is in every Hankook Tire.
This look was rolled out across print, OOH, and digital display ads.
Art direction/design Angie Carlucci
Copywriting Karen King