Lush Skincare

Skincare has become the face of self-care, and after 2020 we all needed more of that. For those new to Lush, skincare might not be top of mind when thinking of the brand, but the Lush skincare line is a unique offering featuring natural alternatives to highly sought after skincare ingredients, naked skincare staples, and fresh masks for face and body. We tapped into this new rush of skincare enthusiasts with a campaign to highlight the range in a fresh and simple way.

Campaign creative spanned retail display featuring signage and video content appearing in over 250 stores across North America, social media content, PR send outs and a feature on the Lush site.

Client Lush Cosmetics North America
Art Direction Angie Carlucci
Copywriters Natasha Dennis, Sarah Arboleda
Video Director/Cinematographer/Editor Gavin Hartigan
Producer Stephanie Co
Photography Willie Leake
Visual Merchandising Cali Travis, Michelle Field
Makeup Artists Nadia Hoecklin, Paula Landzador

Fresh videos played with the natural ingredients found in every pot, bottle, or palm.

Store signage highlighted the fresh and effective blend of ingredients in every Lush product.